Privacy Policy

Effective Date: August 25, 2026

HWFIT Studios Inc. (“HWFIT Studios Inc.,” “we,” “us,” or “our”) operates The Fitness Room and The Reformer Room in Halifax, Nova Scotia.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, contact us, book or attend classes, purchase memberships or class passes, participate in promotions, or submit your information through Facebook, Instagram, or other online forms.


1. Information We Collect

Depending on how you interact with us, we may collect:

Contact information

  • Name
  • Email address
  • Phone number
  • Mailing address, where required for transactions

Membership and booking information

  • Classes you book or attend
  • Memberships, class passes, and purchases
  • Account and booking information
  • Cancellation and attendance information

Information you provide to us

  • Fitness goals or preferences that you choose to share
  • Information submitted through contact forms, promotional forms, surveys, or other inquiries
  • Information provided when you request information about our classes, memberships, promotions, or services

Payment information

Payments for memberships, class passes, and other purchases may be processed through Stripe, our third-party payment processor. HWFIT Studios Inc. does not store your complete credit card or payment-card information on its own systems.

Stripe may collect and process payment information in accordance with its own privacy policy and terms.

Information collected automatically

When you use our websites, certain technical information may be collected automatically, such as your IP address, browser type, device information, pages visited, and general website usage information.


2. Information Collected Through Facebook and Instagram


We may use Facebook and Instagram, including Meta lead-generation forms and advertising tools, to promote The Fitness Room and The Reformer Room and allow prospective customers to request information.

If you submit your information through a Facebook or Instagram lead form, we may receive information such as your name, email address, phone number, and any other information you voluntarily provide through the form.

We may use this information to:

  • Respond to your inquiry
  • Contact you about The Fitness Room or The Reformer Room
  • Provide information about classes, memberships, promotions, and offers you have requested
  • Follow up with you regarding your interest in our services
  • Improve our marketing and customer experience

Submitting your information through a Meta form does not automatically enroll you in unrelated marketing communications. Where required, we will obtain appropriate consent before sending marketing communications.


3. How We Use Your Information


We may use personal information to:

  • Provide and manage classes, memberships, and services at The Fitness Room and The Reformer Room
  • Process purchases and payments
  • Manage bookings and customer accounts
  • Respond to questions and requests
  • Communicate with members and customers
  • Send information about classes, schedule changes, promotions, and events
  • Send marketing communications where you have provided appropriate consent
  • Administer promotions, trials, and special offers
  • Improve our services, websites, and customer experience
  • Maintain the security and functionality of our systems
  • Comply with legal and regulatory requirements

4. Marketing Communications

If you provide your contact information through our websites, social media, a lead form, or another communication channel, we may contact you regarding the products or services you have expressed interest in.

Where required by applicable law, we will obtain consent before sending commercial electronic messages.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still contact you about transactions, memberships, bookings, payments, or other service-related matters.


5. How We Share Information

We may share personal information with service providers that help us operate our businesses, including providers involved in:

  • Class scheduling and booking
  • Payment processing
  • Email and marketing communications
  • Customer relationship management
  • Website hosting and technology
  • Advertising and analytics
  • Business administration

These service providers receive only the information reasonably necessary to provide their services.

We may also disclose information where required or permitted by law, to protect our rights or property, or to protect the safety of our customers, employees, or others.

We do not sell your personal information.


6. Third-Party Platforms

HWFIT Studios Inc. uses third-party platforms and services to operate portions of The Fitness Room and The Reformer Room.

These may include:

  • Stripe for payment processing
  • Booking and scheduling platforms
  • Email and marketing services
  • Website hosting and technology providers
  • Analytics and advertising services
  • Social media platforms

When you interact with these third-party services, your information may also be subject to the privacy policies and terms of those third parties.

For example, information submitted through Facebook or Instagram lead forms may also be processed by Meta in accordance with Meta's applicable policies.


7. Cookies and Analytics

Our websites and third-party services may use cookies, pixels, analytics tools, or similar technologies to understand website traffic, improve our websites, measure advertising performance, and provide more relevant advertising.

These technologies may collect information such as your IP address, browser or device information, pages visited, and interactions with our websites.

You may be able to control cookies through your browser or device settings.


8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and financial records, communicate with customers, meet legal obligations, resolve disputes, and enforce our agreements.

When information is no longer required, we may securely delete or anonymize it.


9. Protecting Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.


10. Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of information, where legally permitted
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications

To make a privacy-related request, please contact us using the information below.

We may need to verify your identity before completing certain requests.


11. Children's Privacy

Our services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 without appropriate consent.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our businesses, technology, services, or legal requirements.

When we make changes, we will update the effective date at the top of this page.



13. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

HWFIT Studios Inc.
Operating as The Fitness Room and The Reformer Room
Halifax, Nova Scotia, Canada

Email: info@thefitnessroom.ca


14. Consent

By using our websites, providing information to us, or submitting information through our online forms, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires consent for a particular use of personal information, we will obtain that consent separately.